Home » News » Mobile-PDA » Vodafone announces first single brand partnership with launch of Vodafone Iceland
Vodafone has today announced it will license its brand name to its partner in Iceland, Og-Vodafone, which will now operate under the name "Vodafone Iceland".
This is the first time Vodafone has allowed a partner to operate under its name as a licensed brand franchise and reinforces Vodafone's strategy to expand its brand footprint and enhance the value of the Vodafone brand in countries where it does not hold an equity interest.
The re-brand will cover Og-Vodafone's mobile, fixed-line and internet services. This is in line with Vodafone's recent strategic announcement that it intends to become a total communications provider.
Og-Vodafone, a dual branded Partner since April 2003, has been able, under its previous agreement with Vodafone, to offer its customers selected Vodafone products such as Vodafone live!, the Vodafone Mobile Connect data card and BlackBerry from Vodafone. Now, as Vodafone Iceland, the company will have broader access to Vodafone's marketing assets, including, by agreement, the future range of Vodafone services which will be offered to the sophisticated Icelandic market under the trusted Vodafone name.
For Vodafone Iceland customers travelling abroad and for Vodafone customers visiting Iceland, the agreement will further enhance the ability for customers to uniformly access Vodafone's services in markets where Vodafone operates.
Matthias Jungemann, Director of Partner Markets at Vodafone said: "We are very pleased that Og-Vodafone has become Vodafone Iceland, as the first single brand partnership offered by Vodafone anywhere in the world. We have not done this with any other company, so this decision demonstrates how pleased we are with how the partnership has developed."
"Vodafone Iceland has clearly shown us that they provide high-quality services to their customers, backed by expert marketing and can bring Vodafone products to market in a country that is sophisticated,
demanding and technology savvy. Our business arrangement has developed into a trusted relationship which has led to us offering them the opportunity to use only the Vodafone name."
Árni Pétur Jónsson, CEO, Vodafone Iceland added: "Our customers have always demanded the highest level of service and the best available technologies and through our partnership with Vodafone we have been able to meet these needs by successfully launching services such as Vodafone live! and the Vodafone Mobile Connect data card. The Icelandic people are great travellers and further access to Vodafone's
international network and services will support their journeys across the world, whether for business or pleasure."