Home » News » Hardware » AMD Introduces the ATI Radeon HD 2000 Series, Delivering The Ultimate Visual Experience
AMD introduced the ATI Radeon HD 2000 series, a top-to-bottom line of ten discrete graphics processors (GPUs) for both desktop and mobile platforms. This family of GPUs delivers The Ultimate Visual Experience through best-in-class immersive high-definition gaming and high-definition multimedia playback.
“We set out to create a family of products that would revolutionize the graphics market by introducing leading-edge technology at game-changing price points,” said Rick Bergman, senior vice president, AMD Graphics Products Group. “We’ve delivered on this challenge, broadening the enthusiast gaming market so that more people than ever before have access to the phenomenal gaming and multimedia experiences that the ATI Radeon HD 2000 series introduces.”
Superior Performance at Every Price
The ATI Radeon HD 2000 series of products introduces immersive DirectX 10 gaming enabling the next generation of visual effects at every price point. The line-up boasts many firsts for the graphics industry, including a powerful second-generation Unified Shader Architecture (USA), a 512 Mbit memory bus designed for full performance high dynamic range (HDR) rendering, and new Unified Video Decoder (UVD) technology for high-fidelity HD multimedia playback.1 The mid-range and entry-level GPUs are the first graphics products in the industry to use an energy-efficient 65 nm process technology to achieve silent, passive cooling, high performance and lower power consumption.2 The ATI Radeon HD 2000 series also builds on AMD’s Windows Vista leadership. Having been the first graphics company to introduce a WHQL driver for Windows Vista, ATI Catalyst drivers continue to deliver industry-leading game compatibility and an extremely stable user experience in Windows Vista.
“This new family of GPUs from AMD delivers an immersive gaming experience for the next generation of games and applications for Windows Vista™ and DirectX® 10,” said Kevin Unangst, Global Director Games for Windows, Microsoft Corp. “Cutting-edge DirectX® 10 games combined with the ATI Radeon HD 2000 series of products are ushering in a new era of gaming on Windows.”
Immersive HD Gaming
The ATI Radeon HD 2000 series was designed to deliver compelling gameplay experiences never seen before in DirectX 10 games. The ATI Radeon HD 2000 series brings gamers astounding frame rates at all resolutions, advanced visual effects, and breathtaking realism for what AMD calls immersive HD gaming. The new cards were optimized for dynamic geometry acceleration, complex pixel processing and expanded non-graphical compute capabilities for more advanced characters and animation, more detailed environments, and more realistic real-world physics simulations. For gamers wanting even more horsepower, The ATI Radeon HD 2000 series also features native ATI CrossFire™ technology, opening the door for a wide variety of multi-GPU configurations and eliminating the need for any master cards.
“ATI Radeon HD 2000 graphics cards provide us with more than incremental speed increases,” said Gabe Newell, co-founder and president of Valve®. “Through the ATI Radeon HD 2000’s performance and unified shader model we are able to create characters in real time that reach beyond anything seen in any game, and rival the characters seen in animated feature films. Gamers will be able to experience these advances later this year when Half Life 2: Episode Two, Team Fortress 2 and Portal™ will be made available through Steam to those who purchase a new ATI Radeon HD 2900 XT.”
The Ultimate Visual Experience for HD Multimedia
In addition to gaming, the ATI Radeon HD 2000 series from AMD delivers the ultimate high-definition multimedia experience on the PC with improved visual fidelity afforded by ATI Avivo HD technology. Innovative UVD technology handles HD multimedia with ease, allowing consumers to watch the latest HD DVD and Blu-ray discs with incredibly fine image quality and smooth playback, all while consuming less power. With the energy efficiency of UVD technology combined with a 65nm process, the ATI Mobility Radeon™ HD 2000 series allows notebook users to view an entire HD DVD or Blu-ray disc on a single battery.3
Unique in the industry, the ATI Radeon HD 2000 series are the only discrete graphics products that offer a new simplified video and sound solution through HDMI, making it easy to switch between watching content on a high definition television and working at a monitor as only a single cable is needed for both video and audio.4
“The ATI Radeon HD family of mobile processors satisfies the market’s demand for both desktop-class processing performance and smooth multimedia performance on the go,” said Manuel Linnig, Customer Marketing Division, Toshiba Europe GmbH. “With great stability and performance in Windows Vista, tremendous power management technology and leading gaming capabilities, these graphics processors will be exciting additions to Toshiba’s next-generation PCs.”